Citizens, workers, employees and managers in theFar Eastare increasingly over a cup of Italian espresso to make decisions or, more simply, to have a nice break during the long days of work.
In South Korea, Italy is the second largest importer of coffee with a market share of 20.3% that is in rapid growth. Among 28 major foreign brands, 17 are Italian the 64.3%!
Even in Chinese cups Italian coffee domination is increasing. This is demonstrated by the success of Italy's stand at the Coffee Coffee Expo 2011 in Guangzhou, China's rich province.
http://www.coffeexpo.cn/en/index.htm